The Reshet, established by the Rebbe and named for the Frierdiker Rebbe, links all three powerful milestones on the Chabad calendar: Gimmel Tammuz, Hey Tammuz, and Yud Beis Tammuz.
The coming ten days mark a meaningful stretch on the Chabad calendar.
Gimmel Tammuz, of course, is the Rebbe’s day, a time to deepen our hiskashrus and express gratitude for the Rebbe’s leadership, guidance, and brachos.
Ten days later comes Yud Beis Tammuz, the day the Frierdiker Rebbe was miraculously released from Soviet prison for the “crime” of spreading Yiddishkeit, especially to children. As he declared: “It was not myself alone that HaShem redeemed on Yud-Beis Tammuz, but also all those who love the Torah and fulfill its commandments, and also all those who bear the name ‘Jew.’”
Between these two days is Hey Tammuz, which marks another key moment in Chabad history. On that day in 5711, the Rebbe laid out his vision for a network of Torah education in Eretz Yisroel, which became known as the Reshet.
The Reshet bridges all three dates. On Gimmel Tammuz, we support institutions connected with the Rebbe, especially those he established. And on Yud Beis Tammuz, the chag hageulah of the Frierdiker Rebbe – after whom Reshet Oholei Yosef Yitzchok is named – the Rebbe would make a personal appeal for the Reshet at his farbrengen each year. In fact, donating to the Reshet on this day is noted in Sefer Haminhagim as an official Chabad custom.
As we mark these meaningful days on the Chabad calendar, the Reshet is launching its “Ten Days of Love” campaign—an opportunity to help secure vital funding for the coming year.
In these uncertain times for Eretz Yisroel, the Reshet’s mission is more vital than ever. Over the past year, the Reshet has faced unprecedented challenges, including missile strikes near its headquarters in Kfar Chabad and direct damage to one of its schools.
Yet despite it all, the Reshet rose to the occasion, unwavering in its commitment to the Rebbe’s vision: providing every Jewish child with a Jewish education, no matter the obstacles.
With over 600 schools and more than 40,000 students across the country, the Reshet is living the Rebbe’s vision: that every Jewish child receive a Jewish education.
Now is our chance to answer the Rebbe’s call and express our gratitude for his endless love—with ten days of love in return.
The Rebbe promised profound brachos to those who supported these mosdos. In one letter, he wrote:
“…for your generous contribution to the ‘Oholei Yosef Yitzchok Lubavitch’ institutions… I will conclude with a blessing that the Almighty should grant you and your spouse long life and good years, abundant nachas—both Yiddishe nachas and chassidishe nachas—from all your household members, and also from yourselves.” (28 Adar I, 5711)
While every day is a good time for tzedakah, Gimmel Tammuz, when we follow the Rebbe’s instruction to give before Shacharis and Mincha, is especially auspicious.
This Gimmel Tammuz, fulfill the Rebbe’s directive by giving to Reshet Oholei Yosef Yitzchak, the very first mosad he established upon accepting the nesius.
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