The Rebbe’s Birthday is Exciting. Why?

Excitement is building for the Rebbe’s 120th birthday. Programs and campaigns are being planned across the globe. The question is, what stands at the heart of the Rebbe’s innovative birthday campaign?

Excitement is building for the Rebbe’s 120th birthday. Programs and campaigns are being planned across the globe. While today most of us take the concept of Jews celebrating birthdays for granted, in truth, when the Rebbe launched the birthday campaign, it was unheard of. The question is, what stands at the heart of the Rebbe’s innovative birthday campaign?

When a child is born, she hasn’t accomplished anything yet. So a birthday is just celebrating the fact that you exist, regardless of what you have accomplished. Is merely living without productivity or success something to celebrate?

This week, The Moshiach Office at Merkos 302 launched the fifth segment of the ‘We Don’t Have to Wait’ series entitled: Essence: I am, therefore I’m free. In it, the reader will explore a fundamental aspect to adopting a Moshiach Mindset – living in a world where it’s the essence that matters most.

Think to yourself, what would life look like if you could be who you truly are, that intrinsic value beyond anything you’ve ever done or will do? What if you could appreciate that in someone else?

Maintaining a Moshiach Mindset means seeing past all externalities and arriving at the very essence of life. It takes you back to the moment you were born: Hashem told you then, “You matter” – not because of anything you did, would do, or any other form of output. At the moment of birth, you simply “are,” and that’s all that matters.

Find out more about this in ‘Essence,’ based on the famous sicha of Tetzaveh/7 Adar 5752 – delivered exactly 30 years ago today – the last sicha edited by the Rebbe before his stroke on 27 Adar 5752.

Get the FREE downloadable file at TutAltz.com/essence and enjoy the full experience, including upcoming podcasts, memes, and live events.

Tut Altz is now on Amazon! Purchase any segment in hard copy, from anywhere in the world, for only $4 (USD) and get it delivered straight to your door! (‘Essence’ will be available shortly.)

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