Tech mogul Ben Sharf, co-founder of Platter, a Shopify Platinum Agency, wrapped tefillin for the first time in 15 years – and the day turned out to be one of the biggest of his professional life as well.

The wrapping was facilitated by Yossi Farro, known for bringing the mitzvah of tefillin to high-profile individuals.

“Wrapped Tefillin today with Ben Sharf,” Farro wrote. “One small mitzvah can change everything. Proud to help another Jewish soul connect to thousands of years of Jewish tradition.”

Sharf, who said the last time he had wrapped was at his bar mitzvah, admitted he had spent years brushing off the idea when friends encouraged him to try again.

“I think part of me viewed experiences like this as overly binary – like if you do it once, you’re suddenly signing up to do it every day for the rest of your life.”

That assumption didn’t hold up.

“As someone who meditates regularly and thinks about mindfulness, I found an unexpected connection,” Sharf wrote on social media.

“I realized during this experience that wrapping Tefillin can simply be a moment to pause. To be present. To reflect. To express gratitude. To slow your mind down for a few minutes in the middle of an otherwise chaotic day. And honestly, it felt incredibly grounding.”

On the same day he wrapped teffilin, Sharf closed a billion-dollar brand deal and secured sponsorship support for his YouTube content series. He suggested the timing was hard to ignore.

“You can’t make this up… I closed a billion dollar brand for @getplatter and secured a sponsor for my YT content series today. Hard not to believe in it…”, Sharf wrote in response to the post about his teffilin wrapping.

He confessed that he had completely misunderstood teffilin.

“For most of my life, the only time I had ever wrapped was at my bar mitzvah and to be honest, I barely remember it. I was so young that this genuinely felt like the first real experience.”

He closed with a message for others in a similar position: “You don’t need to have everything figured out. You don’t need to label yourself one way or another. Sometimes it’s enough to just be open to the experience itself.”

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