A controversial ad campaign that has been plastered across the front of New York City buses will be pulled from the MTA system within 60 days, following months of advocacy from Jewish community organizations and elected officials.

The ads, seen daily by the hundreds of thousands of commuters and families who rely on city buses, including tens of thousands of frum children traveling to and from school, have drawn criticism for containing content unsuitable for public view.

The campaign drew significant formal pushback from the frum community and askonim, including from Agudath Israel of America, which submitted a four-page legal letter to MTA leadership last month and testified before the MTA board.

The MTA’s decision is especially significant given reports that the ad contract, tied to a Manhattan venue geared toward adult audiences, had been slated to run through the end of the year, and that the advertiser had been planning to expand the campaign to cover the entire exterior of buses with even more explicit imagery.

Community pressure at this earlier stage headed off what would have been a far more visible problem.

Advocates pointed to the MTA’s own advertising standards, which restrict ads promoting certain adult-oriented services and direct the agency to “maintain a safe and welcoming environment for all MTA employees and customers, including minors, and that are respectful of New York City’s multicultural, multi-ethnic, religiously diverse population.”

Several elected officials also weighed in on the issue, including Assemblymen Kalman Yeger and Simcha Eichenstein and Councilwoman Inna Vernikov, who expressed the community’s concerns and urged the MTA to withdraw the ads.

The board heard testimony this week from multiple community members, including Avrohom Weinstock, Chief of Staff of Agudath Israel of America. “Please curtail this offensive ad campaign,” Mr. Weinstock said, “and dialogue with representative groups to head off such situations in the future.”

“[This is] so important to us because it helps, in some small way, parents to raise their children today with kedusha,” said Rabbi David Zwiebel, executive vice president of Agudath Israel. “That says something very special about who we are as a community.”