Top names from Israel’s media and tech world gathered in Savyon this week for the launch of a groundbreaking new project aimed at making Yiddishkeit more accessible in the digital age.

Rabbi Shmuel Bistritzky, shliach of the Rebbe and rav of the Savyon community, officially unveiled Jewit – Simply Being Jewish, a new digital platform combining advanced AI technology with practical guides to mitzvos, halacha, and Jewish tradition.

The event drew senior figures from Israeli media alongside prominent tech investors and entrepreneurs, making it an unusually high-profile gathering for a Jewish technology project of this kind.

Among the main speakers was Dr. Ben Chaklai, national technology director of Microsoft Israel and senior lecturer at Reichman University, who addressed the crowd about the role of AI in preserving and transmitting Jewish tradition.

He was joined by Ohad Plotnick, a Savyon resident and cybersecurity professional, and Roni Morel, who spoke on behalf of the local residents who supported the vision and invested their time and resources in bringing the project to life.

The scope of the platform, which is available in four languages, is extensive. It was designed to guide a Jew through virtually every area of Jewish life, from basic daily halachos to the major milestones of a lifetime.

Shabbos, Yom Tov, tefillah, kashrus, the Jewish home, and life-cycle events from a bris to a levayah are all covered through hundreds of practical guides and articles. There is also a dedicated series designed to guide beginners through their first mitzvos, whether lighting Shabbos candles, putting on tefillin, or building a sukkah.

“Whether it’s someone who wants to know how to affix a mezuzah, build a sukkah, put on tefillin, or how to start keeping kosher and Shabbos for the first time, Jewit offers an immediate answer,” Rabbi Bistritzky said.

At the heart of the platform is an AI-powered search engine and interactive chat designed to answer questions about halacha and Jewish tradition in clear, welcoming language, including for users with little or no prior background.

The technology is complemented by a network of more than 1,000 rabbanim, allowing users to connect with a rav for live, personal guidance based on their location and circumstances.

Users also receive a personalized area with a customizable Jewish calendar, tailored reminders, and an interactive siddur, alongside weekly parsha content and a video library featuring dozens of popular Yiddishkeit videos.

The site includes a dedicated section for children, as well as a section for non-Jews interested in learning about the Sheva Mitzvos Bnei Noach.

Another major feature is an online Judaica marketplace offering items including tefillin, mezuzos, shofars, machzorim, and other Jewish products.

Together, the various features are designed to make Jewit a one-stop platform for Jewish learning, practical mitzvah guidance, and everyday Jewish living.

Rabbi Bistritzky closed the event by focusing on the broader vision behind the project.

“Jewit marks a new era, where the gap between technological progress and the heart of Jewish tradition has never been closer,” he said. “The fact that on election evening, every corner of Israeli society came together to celebrate the launch of a platform like this says it all. They’re choosing Yiddishkeit.”

More information is available at jewit.com.

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