Bringing the Alter Rebbe’s Torah to Satmar Strongholds

Chof Daled Teves was marked throughout New York with sales of the Alter Rebbe’s Torah, enabling thousands of individuals to gain access to, and learn from, his holy works.

Chof Daled Teves was marked throughout New York with sales of the Alter Rebbe‘s Torah, enabling thousands of individuals to gain access to, and learn from, his holy works.

The day of a tzadik’s yahrzeit is a specially auspicious time to connect with him through learning his Torah. Countless Yidden across New York would be delighted to learn the seforim of the Alter Rebbe, but many are not presented with the opportunity. Machon Or HaChassidus held a sale on the Alter Rebbe’s seforim on Nigleh and Chassidus to present them with exactly that opportunity.

Stands were set up in high-traffic areas in New York, including outside the central Satmar shuls in Boro Park and Williamsburg. Passersby were invited to browse the selection, speak with knowledgeable staff and find a sefer that suits their particular interests and learning styles. 

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