Ahead of the new school year, a giant billboard right outside Kfar Chabad features a blessing and picture of the Rebbe.
Alongside a stunning JEM picture of the Rebbe handing out tzedakah coins to children, the new sign reads “… A successful year in learning our holy Torah diligently and seriously; in good conduct and in good health… with blessing for learning Torah with fear of Heaven…”
The text of the bracha was in fact written by the Rebbe to students of Kfar Chabad, and now is displayed for all to see.
This is one of several such billboards erected recently across Eretz Yisroel, all featuring Rebbe pictures courtesy of JEM.