This is How You’ll Convince Them to Keep Kosher

When a rov questioned the point of convincing congregants to buy kosher when their kitchens were treif, the Rebbe explained that it was the first step: helping them realize that kosher food tastes good too.

Reb Binyomin Klein related:

rov of a far-flung town was once in yechidus. Of the various communal matters, the Rebbe focused on the kashrus situation in his community. “It would be advisable to begin a campaign in your city, encouraging people to purchase kosher food,” the Rebbe said.

The rov was perplexed. “Rebbe, what would we gain with these people buying kosher food?” he asked. “Their kitchens are treif anyway, so once the kosher food would be cooked in their kitchens, it would also become non-kosher!”

But the Rebbe explained to him that the problem is a deeper one, “In your city, the general perception is that kosher food doesn’t taste good. Once people are introduced to kosher food and see that it is tastes good, they will realize that it is not that different from what they are used to.

“Then,” the Rebbe continued the elucidate the strategy, “once they begin buying and eating kosher food, it will be much easier to inspire them to kasher their kitchens.”

From The Weekly Farbrengen by Merkaz Anash

In keeping in line with the Rabbonim's policies for websites, we do not allow comments. However, our Rabbonim have approved of including input on articles of substance (Torah, history, memories etc.)

We appreciate your feedback. If you have any additional information to contribute to this article, it will be added below.

Leave a Comment

Your email address will not be published. Required fields are marked *

advertise package