PR Executive Touched by Lighting of World’s Largest Menorah

On Tuesday night, public relations executive Ronn Torossian was honored with lighting the world’s largest menorah in Manhattan. Following the event, he penned a letter expressing his admiration and thanks.

Photos: Dovber Hechtman/Anash.org

On Tuesday night, public relations executive Ronn Torossian was honored with lighting the world’s largest menorah in Manhattan. Following the event, he penned a letter expressing his admiration and thanks.

Ronn D. Torossian is an American public relations executive, founder of New York City-based 5W Public Relations (5WPR), and author. In a letter published after lighting the menorah, he thanked the organizers and wrote of how the honor touched him.

“It was very special for me to be joined by children to light the world’s largest menorah celebrating Chanukah yesterday. The menorah is 32 feet tall, 28 feet wide and is located on 59th Street in Manhattan, outside the Plaza Hotel, in front of Central Park. The NYC tradition is part of the worldwide Hanukkah campaign which started in 1973 by the Rebbe, the most influential Rabbi in modern history,” he wrote.

“For me to light this symbol of Jewish pride in the center of my city is something I am very proud of – as the grandson of Holocaust survivors – experiencing this was really special. Facing the Plaza Hotel, in front of the Apple and Dior stores in front of Central Park, we gathered,”

The menorah, arranged annually by Rabbi Shmuel Butman of the Lubavitch Youth Organization, draws dignitaries, politicians and famous personalities to light the menorah, certified as the world’s largest by the Guinness Book of World Records in 2006.

“Special thanks to Rabbi Butman, and my friend, Rabbi Motti Seligson the PR guru for Chabad worldwide. The Jewish people live – Am Israel Chai,” Torossian wrote. “What a special memory.”