Million Dollar Project Begins With Sock Distribution

Project Friendship, a project of Chabad of Kentucky, has pledged to distribute over $1,000,000 of brand new shoes and clothes to those in need. They began this week with the distribution of socks.

By Anash.org reporter

Project Friendship, a project of Chabad of Kentucky, has pledged to distribute over $1,000,000 of brand new shoes and clothes to those in need. They began this week with the distribution of socks.

Rabbi Shlomo Litvin, shliach to Chabad of Bluegrass, Kentucky, and one of the organizers of Project Friendship, said that their goal is to provide shoes and clothes to those in need while reducing global waste.

“Project Friendship works with local and national retailers to obtain merchandise that is most often new, yet marked for the landfill,” he said. “Project Friendship proudly works with various charities in Lexington, and is currently seeking new partners.”

As the winter begins, and with it the need for warm clothes, Project Friendship launched a Million Dollar Winter Initiative, a new program aimed to help people across the commonwealth which plans to distribute over $1,000,000 of brand new apparel in the coming weeks.

The first recipients of the million-dollar initiative were clients of the New Day Life Center. Project Friendship gave each client brand new socks to prepare them for winter.

“Project Friendship is a timely answer to a modern problem and modern opportunity,” said Rabbi Litvin. “My personal mentor, and the foremost leader of Judaism in the modern era, the Lubavitcher Rebbe inspired Chabad leaders across the world to constantly seek opportunities to help their community. By caring for those in need in our community, we uplift the community as a whole.”

Project Friendship and the Day Life Center were joined by regional leaders including Congressman Andy Barr, who has lent great support and encouragement to the program. This event was the first of a series in the region, with local charities, hospitals, and the police.