Derher has launched its annual campaign under the theme “Connect.” Connect with our Rebbe, Connect with our heritage, Connect with our way of life.

At a time when meaningful connection requires intention and investment, Derher continues to serve as a powerful bridge of Hiskashrus for thousands of readers around the world.

More than just a magazine, Derher has evolved into a growing platform of connection. Over the past year alone, the organization has expanded its reach in significant ways.

The launch of Among Chassidim, a podcast featuring thoughtful and authentic Chassidishe conversations, has brought farbrengen-style depth into homes across the globe.

The release of Our Days, a beautifully produced two-volume companion to the Chabad calendar, has helped families engage with Yomim Tovim and special dates in a more meaningful way.

The Derher For Kids podcast and expanded magazine continues to bring Chassidishe toichen to children in a tangible and exciting way.

Alongside these projects, the monthly Derher magazine continues to preserve rare stories, research historical moments, and present the Rebbe’s teachings with clarity and care.

One recent reader shared:

“I read the Yud Shvat section of Our Days and immediately after, listened to the Maamar of תשי״א for the first time in many years. It was an other-worldly experience.”

This kind of feedback reflects the heart of Derher’s mission, not simply to inform, but to generate real connection.

As part of this year’s campaign, Derher introduced a unique raffle format designed to add excitement while maintaining the focus on the mission. Instead of traditional raffles, the campaign features three “Pick-Your-Prize” drawings. Each drawing offers two prize options, and the winner chooses the prize that suits them best.

This innovative approach has generated strong engagement and enthusiasm throughout the community.

Organizers emphasize that while the raffles add momentum, the true goal of the campaign remains strengthening the connection. Subscriptions cover only a portion of what is required to produce the magazine, maintain research and archives, develop books, and produce audio content. The annual appeal ensures that this growing platform of Hiskashrus can continue to expand.

The campaign runs through Sunday, with additional drawings still to take place.

To participate in the campaign and enter the Pick-Your-Prize raffles, visit: DerherCampaign.com