Many observers remain stumped by the unparalleled success that Chabad continues to see in its efforts in Jewish outreach.

“How is it,” they wonder, “that the movement can maintain such a rigid adherence to Jewish law and observance, while still welcoming Jews of every stripe, no matter their background or level of observance?”

In this fascinating talk, the Rebbe reconciles the apparent paradox and lays out his approach to Jewish outreach, for every time and every place.