Newly Launched Tuffka Brand Makes Waves at Kinus

A new vendor at the Kinus Hashluchim resource fair provided shluchim with state-of-the-art solutions to fire and flood risks. “It’s not just for Chabad houses,” one shliach said.

When Ezra Solomon left his house on Wednesday, 27 Cheshvan to set up his booth at the Kinus Hashluchim resource fair, he wasn’t sure what to expect. He had just launched Tuffka, a brand that produces waterproof fire vaults, Tallis and Tefillin Cases, and two different fire prevention mats, and was taking it to the streets for the first time. There was a high need for these products, he knew, but shluchim often travel light, and new presenters at the fair don’t always take off on the first try.

“Imagine my surprise on Thursday at seeing shluchim swarming our booth from opening until closing,” Ezra told Anash.org. “For nine hours, it was a non-stop center of activity. Everyone wanted to see the products in action, and shluchim were excited to finally find a simple, inexpensive answer to some of their biggest fears.”

The crowd at the Kinus is no stranger to innovation and resourcefulness, yet shliach after shliach was blown away by the products and their impressive features. Ezra and his partner, Yossie, were so busy offering demonstrations and making sales that they barely had time for a ten-minute break. Of course, during that break, Yossie, who is currently learning for semicha, did what bochurim do – he took the tefillin from the vault on display and did some mivtzoim on the Israelis who were working in the booths!

One shliach, Rabbi Yehuda Levin from Ditmas Park, was so enthusiastic about the Tuffka brand that he kept on returning with potential new customers in tow, who were equally impressed.

“These amazing products are not just for Chabad houses,” Rabbi Levin said. “Every Jewish home must have fire safety mats under their candles and menorahs. Imagine how many fires this would prevent!”

Among the customers that day was Rabbi Bentzion Chanowitz, who was excited to purchase vaults for the Torah Gemach that he runs. Because, as another shliach explained, ”It’s not just about the money. I have insurance, but losing a Torah is like losing a life! There’s no way to insure such a loss. We must protect our Sifrei Torah against any hazard, and there’s finally a way to do that.”

“The outstanding results speak for themselves,” Ezra said. “We sold all of the merchandise we had on site, and Baruch Hashem received many more orders to ship.

“It brings me so much joy to know that thanks to Tuffka, so many Sifrei Torah and other holy objects are protected, and shluchim all over the world are enjoying a peaceful night’s sleep.”

Tuffka products are available directly at Tuffka.com and, for a VERY limited time, get a 10% discount and free shipping with promo ANASH. Act now to take advantage of the promo.

Discussion

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  1. This is an absolute ‘no-brainer’ product! I bought for both my tefillin and my Megillah. They are both beautiful, well thought out and now I peace of mind that items I bought for thousands of dollars will be protected from any type of disaster, ch”v. I’m thankful that Ezra developed these products for the good of clal Yisroel!

  2. One of the best ideas since sliced bread.
    I’ve already purchased one and recommended others to do the same.
    You recently had a water leak in our Chabad house, and the leak was several feet from our Torah.
    BH we purchased one.
    Highly recommended

  3. With tremendous gratitude to the Aibershter for inspiring the wisdom of (Rabbi) Solomon to take action, I purchased the larger fire extinguisher mat last week.
    Without BH needing to use it, the Tuffka mat hanging within easy reach Is constantly bringing me joy, true peace of mind, and a most tangible feeling of being surrounded by Ahavas Yisroel .
    With a portable electric heater on, and the Tuffka mat nearby , my focus can now totally be on showing my fiery love for Hashem .
    These products are perfect for gifts for Chanukah, Chasunas, Birthdays, and most of all to express to the recipients that they are immeasurably Precious to you.

  4. B’H

    I have so many to thank – I’m overwhelmed at the response, and thank Hashem for being so good to me

    Looking forward to being of help to all Anash, may Hashem Bless everyone with all their needs

    Ezra
    Tuffka.com

  5. Ezra had doggedly and persistently developed products he felt would make a real difference.

    So proud of this result and my friend.
    Martin

    1. Thank You. You have been a constant support and advisor all the way since inception. Couldn’t have done it without a really good friend and business advisor!
      Blessings to you for all good!

  6. I bought two Ahron kodes plus the tallis and tifflin case and since Chanukah is coming, I bought the fire mats as well. I was able to assemble the Aaron and will be using it extensively. Very innovative and is needed

  7. Best product on the Jewish market for fire prevention, hands down! Every should should have a Tuffka Torah safe for when nobody is around. Like is said in the article, a Torah needs to be protected like a neshama. In the future every shul will likely have one

  8. I’m very impressed by brilliant solutions rabbi Solomon invented to protect the family and other facilities from fire and flood. This could save life and possessions from being destoyed. Wow, well done!
    R. Greenberg

  9. BH! the carrying case for my Tallis and Tefillin arrived – it’s mamash amazing!
    It’s a lot more than I was expecting. With the built-in lock, all the pockets and storage spaces inside, etc – It’s perfect for my upcoming travels, as well as every day use

    My wife really likes the Fire Prevention Mats; they’re both elegant and practical. Looking forward to using them for chanukah as well as every shabbos. Now we can rest more assured, knowing we’ve done our hishtadlus.

    Thank you Ezra for making such an incredible product! I look forward to seeing more Tuffka products and designs in the future

  10. Wow. Thanks for the review! I am so happy that you feel that way about Tuffka products.
    It validates al the effort
    TR
    Ezra

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