In honor of 25 years since Gimmel Tammuz, Chabad.org has partnered with Ezra Press to release a new book titled Positivity Bias.
Positivity Bias offers practical wisdom for positive living based on the example and teachings of the Rebbe. In the book, Rabbi Mendel Kalmenson weaves together hundreds of stories, letters, anecdotes, and vignettes, bringing out the Rebbe’s message in a way that any reader can understand and relate to.
The book has become an instant hit, with many shluchim hailing its practical advice and pre-ordering the book for use as gifts. These shluchim have expressed that the book’s message is one that they are eager to share with their communities.
“In honor of Gimmul Tamuz, we are doing a major campaign to reach hundreds of new families in our area,” said Rabbi Levi Katzman of Chabad of Staten Island. “We were looking for the right book to give out to the new families we meet and chose the new book “Positivity Bias” to use as our ‘calling card.'”
“This book teaches people about the core principles of chassidus in general and the Rebbe’s Torah in particular in a very accessible way. We are very excited to see the results and are very happy to have come across this valuable resource.”
Kehot reported that the demand for the book exceeded expectations. As pre-orders continue to poor in, Positivity Bias is poised to be a bestseller.
“The book’s straightforward and pragmatic message make it an obvious choice for laypeople and rabbis, adults and children alike,” said Rabbi Meir Simcha Kogan of Chabad.org. “Its very title highlights the Rebbe’s message: while many struggle with a negativity bias — drawn to messages of doom and gloom — the Rebbe taught us that we must see the good in everything — we must develop a positivity bias.”
We each possess a personalized lens that frames the way we see ourselves and the world around us. In order to live in the most meaningful and effective way possible, each of us can and must continually adjust the default frames we have developed. In Positivity Bias, we learn that life is essentially good; that positive perception is accessible to all; and that positive living is a matter of choice, not circumstance.