Music Video Boosts Rabbi Yitzi’s Birthday Campaign

A new music video was produced for the global mitzva campaign honoring Rabbi Yitzi Hurwitz’s 48th birthday today on Beis Adar.

A new music video was produced for the global mitzva campaign honoring Rabbi Yitzi Hurwitz’s 48th birthday today on Beis Adar.

A few days ago, Rabbi Yitzi Hurwitz, wrote a letter to his thousands of well-wishers around the world, asking them to celebrate his 48th birthday with a mitzva campaign in his honor.

Two years ago, a group of yeshivah students were inspired by Rabbi Yitzi’s faith and good cheer, and decided to give him a gift for his 46th birthday: 4,600 Jews around the world would don tefillin in his honor. The campaign caught fire, and the result was that an estimated 10,000 men in 15 countries put on tefillin and thousands of women lit Shabbat candles that Friday afternoon in his honor. The next year, they did it again, and 23,000 mitzvahs were done.

In advance of the rabbi’s upcoming 48th birthday on 2 Adar (Feb. 27), organizers have been seeking to outdo the runaway success of the past two campaigns. Echoing the Rebbe’s call to strive for more and reach higher, they are hoping for an additional 26,000 mitzvahs, with a special focus on Shabbat candles and tefillin.


Send pictures by WhatsApp (or text) to 770-810-5134, by email to TefillinForYitzi@gmail.com or online at TefillinForYitzi.com.

Keep checking TefillinForYitzi.com for latest photos and videos! (Pre-candlelighting pictures from this Friday (Feb. 28) will be posted beginning March 2 on TefillinForYitzi.com/ShabbatCandles.)

#TefillinForYitzi signs are available for print at TefillinForYitzi.com.

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