Global Broadcast Will Focus on Rebbe’s Last Maamar

The ‘Barcheinu Anivu’ international Gimmel Tammuz broadcast will highlight the Maamar V’atah Tetzaveh through Six short and enlightening presentations on the maamar.

Purim Katan 5752 is forever engraved in the Chabad calendar. After davening Shachris on that day, the Rebbe made a special request from the mazkirim as he was going to visit the Ohel of the Frierdiker Rebbe.

The Rebbe requested to quickly print copies of the Maamar titled “V’atah Tetzaveh” that was said on Shabbos Parshas Tetzaveh 5741 for distribution to Chassidim.

Thousands of copies were quickly printed and tucked into plastic holders. As the news began to spread that the Rebbe will be personally handing out the booklet, Chassidim from all over rushed to 770 Eastern Parkway.

Each received the booklet, along with 2 dollar bills for tzedakah and a piece of ‘lekach’ honeycake. It was an outstanding event and also the very last one as it happened shortly before Chof Zayin Adar.

Ever since, Maamar V’atah Tetzaveh has been accepted by Chassidim as the Rebbe’s gift to help them navigate the trying times ahead. 

The maamar explains how the Jewish leader assists the Jew in strengthening, nurturing and internalizing the neshama’s essential faith.

This year, this maamar will be highlighted during the international broadcast “Barcheinu Anivu – a special hiskashrus” making Gimmel Tammuz this Wednesday, at 2:45 PM Eastern Time.

6 short and enlightening presentations on the maamar will be delivered during the historic online event bringing together thousands of Chassidim from around the world:

Rabbi Leibel Schapiro, Rosh Yeshiva Gedola of Greater Miami and Rov of Congregation Beis Menachem in Miami Beach, Florida.

Rabbi Menachem Mendel Gluckowsky, Rov of the Chabad community in Rechovot and vice chairman of Beis Din Rabbonei Chabad in Eretz Yisroel

Rabbi Nechemia Wilhelm, Chabad Shliach in Bangkok, Thailand

Rabbi Dov Greenberg, Chabad Shliach at Stanford University in California

R’ Yossi Rabinovich, a Lubavitcher chossid from Kfar Chabad

R’ Avi Webb, a Lubavitcher chossid from Crown Heights

Each presentation, produced by Ronen Peled and the Aranen company, will be providing a unique aspect and lesson for the public to learn from the maamar.

In addition, Rabbi Chaim Shaul Brook, Director of Lahak publications, will be speaking about the behind-the-scenes of the editing process of the maamar which he personally witnessed.

With travel restricted this year due to the Covid-19 pandemic, many Chassidim will be joining this grand gathering to gain inspiration and connect with the Rebbe on the day of the Gimmel Tammuz yartzeit.

The live event – a feat of hi-tech coordination by a team of experts – will be streamed live from the Rebbe’s Ohel in New York and included learning, singing niggunim.

The hour-long program will include special guests and the live reading of a ‘Pan’ letter at the Rebbe’s Ohel.

Join the monumental event on Wednesday at 2:30 PM ET. Find your local Zoom link and connect this global event:

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