If you passed by Howard Street in Chicago you could feel Pesach in the air. Pallet after pallet loaded with thousands of packages of handmade shmurah matzoh were unloaded from a trailer arriving from New York, filling the storage facility at the regional headquarters of Lubavitch Chabad of Illinois.
In 5714 (1954), the Rebbe began talking about the importance of eating authentic shmurah matzoh, encouraging Chassidim to distribute it to every Jew they meet and to teach them about its significance.
The Rebbe’s insistence that shmurah matzoh is made available around the country went beyond words. In one notable example, the Rebbe arranged that Chabad pay for shmurah matzoh advertisements in Chicago through the Chabad Shliach there at the time, Rabbi Shlomo Zalman Hecht.
Rabbi Meir Moscowitz, regional director of Lubavitch Chabad of Illinois, noted that the matzoh will also be used at sedorim throughout the state, as the Shluchim of the 49 Chabad centers in State move into high gear of Mivtzah Matzoh.