ד׳ כסלו ה׳תשפ״ו | November 23, 2025
Campaign Has Children Living the Twelve Pesukim
Fifty Years Since the Rebbe’s Visionary Sicha on Chinuch: Merkos L’inyonei Chinuch – The Chinuch Office and Tzivos Hashem Launches Global Mivtza Chinuch Campaign in Chabad Schools Worldwide.
Fifty Years Since the Rebbe’s Visionary Sicha on Chinuch: Merkos Leinyonei Chinuch – The Chinuch Office and Tzivos Hashem Launches Global Mivtza Chinuch Campaign in Chabad Schools Worldwide.
A Year of Chinuch: Tehei Shnas Pesukim U’Ma’amarei Chazal
This year, Tof Shin Pei Vav (5786), marks fifty years since the Rebbe officially launched Mivtza Chinuch on Rosh Chodesh Iyar 5736 — declaring that “now the time has come for children themselves to get involved in Mivtzoyim, especially Mivtza Chinuch.”
The Rebbe explained that every child has the power to become a Torah teacher, to share Torah and Yiddishkeit with others. To make this possible, the Rebbe chose the now-famous 12 Pesukim and Ma’amarei Chazal, which every child should know by heart, understand, and teach wherever they go. To celebrate this milestone year, a global campaign called “Learn It. Live It. Teach It.” is being launched.
From Chof Cheshvan through Yud Alef Nissan, every Chayol in Tzivos Hashem is being called upon to:
- Learn all 12 Pesukim by heart, with their translation and explanation.
- Say the Pesukim daily.
- Teach them to at least five other Yidden, helping reach the global goal of 50,000 people learning the Pesukim.
- Recruit new Chayolim into Hashem’s Army — with a matching goal of 50,000 recruits.
A new Charidy-style interactive website has been created to unite this mission. Every child, school, base, and country can track their progress in real time — seeing the worldwide impact grow hour by hour.
Each Chayol receives their own 12 Pesukim booklet and a personal account in the Tzivos Hashem app, where they can:
- Track how many times they say the Pesukim each day
- Get tested by official testers
- Add new Mecunochim — students they’ve personally taught
- Earn medals, auction miles, to buy tickets in the chinese auction for learning, teaching, and recruiting
When a Chayol recruits a new Chayol, they both receive rewards — and even when that new recruit recruits another, the original Chayol continues earning miles — encouraging exponential growth of Torah learning and influence.
Fifty years after the Rebbe revealed the essence of true chinuch, and fifty years since he called on children to become teachers of Torah, that dream is becoming a living reality.
Through Mivtza Chinuch, children are not just learning the Rebbe’s teachings — they’re living them. They are becoming educators, leaders, and lamplighters — each one transforming their corner of the world.
As the Rebbe said, “Now is the time for children to be involved in Mivtzoyim — especially Mivtza Chinuch.” Fifty years later, the time has come again. And this time, it’s going to complete the ultimate goal and bring Moshiach.
COMMENTS
Not clear how to recruit chayolim
Is it to join tzivos hashem program thats starts from age 5 or tzivos hashem from birth?
Is it only chabad or does it have also missions for not chabad?
this is an issue many have with the present tzivos Hashem program – first of all, want to commend them on all the amazing things they do, creating a very active program – but seems that the Rebbe had in mind an all-inclusive army where every jewish child of every age and stage is comfortable and welcomed, not working through schools, and basically being a chassidishe after-school curriculum…
afaik (though i may very well be wrong), before gimmel tammuz (and in moshiach times till now) the missions are universal missions, like helping cleaning the house for pesach and asking mah nishtana, not singing a specific niggun at the shabbos table… to be clear, these are positive things in their own right, but seems like mishen kashe mit borsht, and daas elyon vs daas tachton should be kept distinct.
also something else i noticed is the use of the hebrew term chayal instead of the english term soldier. the Rebbe consistently uses the term soldier in english when talking to the kids (in general, the Rebbe rarely uses the term when talking about soldiers in general, usually using the term אנשי צבא thats used in chumash). seemingly, using a hebrew term makes things more abstract, whereas using the regular term soldier will actually give the child the feeling that hes a full soldier with the kabbalas ol the Rebbe wants to instill as a result (see the famous english letter about tzivos Hashem for elaboration).
ולא באתי אלא להעיר
I don’t claim to be יודע דעת עליון ח”ו, but I will note that the lack of emphasis on basic mitzvos and mentchlichkeit has produced a warped creature who can sing the nigun of the week but lacks care for a mitzvah or derech eretz for elders.
It must be said clearly: “Chassidishkeit for children” (as a formal program, not in the avir of a home) is a new invention and was not sanctioned by the Rebbe. For everyone’s sake, we should go back to the Tzivos Hashem that the Rebbe encouraged.