That having been said, years of being having been inculcated with elitism, ונפלינו and אונזער זיבורית etc take a toll on our ability to accept criticism or see the parts of reality that are less than flattering. Sometimes a piece of art can wake us up to realize what we as individuals need to work on. Don’t see it as criticism, rather as a bas kol to improve.

The one who created this image did not create it of any individual, but rather of a general problem, that the shul atmosphere has changed, and therefore it affects even those who would not otherwise strugle with this particular issue, and the entire enviroment is affected. Such commentary is perfectly acceptable and does not deviate from the Rebbe’s approach of being Mekareiv every Jew.

In a Beis Chabad, someone not yet Shomer Shabbos may come with a phone, but even others will look at the situation as out of the ordinary. The Shaliach will not judge or push him away (although he may ask him to leave it at home next time for the sake of decorum and the respect of the Shabbos being observed in shul etc.) but we all understand that is vastly different than a shul where it is normal for congregants to be whatsapping each other in the middle of Keser Musaf without reservation.

So too in our shuls, Boruch Hashem Shmrias Shabbos isn’t our struggle, but the enviroment of the shul should be upheld as a place for Tefila, not Tifla.