In the Rebbe’s words:

The possuk says “And walk discreetly with your God” . This verse teaches that one must be careful not to be at all conspicuous about one’s piety, as the Talmud states, “A person should always be artful in piety” (Brachos 17a), i.e. one should act wisely so that one’s piety should not be noticed at all. Many of the early Chasidim concealed their true level of observance, and if it was subsequently discovered, they were genuinely distressed ([Hayom Yom, 8th of Tishrei).

In our generation, however, there is a need to spread the wellsprings of
Judaism (especially Jewish mysticism) to as many people as possible, and
it is impossible to do such a task “discreetly.” Rather, we need to follow
the advice of Rashba, who wrote that, It is a mitzvah to publicize those
who perform a mitzvah” (Responsa 1:581). Furthermore even in one’s
own religious life, sincere effort to be discreet about one’s piety is likely
to be counterproductive since, knowing that one’s pious deeds are
hidden from the eyes of others, the yetzer hara (evil inclination) is more
likely to persuade a person to stop being pious altogether. If, on the other hand, others know of one’s religious acts, it is much more difficult to stop doing them. “Walking discreetly” is a very worthy path, but not if it is at the expense of increased activity. (Sichas shabbos parshas Eikev 5748)

It’s the same for men and woman, our Neshama should remain covered . As the shechina is hidden.

It’s Woman who usually have a bigger desire for style. (And style is usually not tznius)

A well dressed man at a goyish wedding is usually Tzniyus. Unlike most of the women.

It’s a challenge but as the writer said it’s a challenge but we can overcome it.

This should be copied and posted widely

Great ideas.
Just the award for the most tznius person sounds like the opposite of tznius-
Kind of Like the most humble person award although well intended seems the opposite of humility.

Today’s generation rejects guilt and negativity, but responds to authenticity, style, and empowerment. The more tznius is framed as confidence, strength, and royalty — the more it will resonate.

Here are six practical, positive, and generation-appropriate ideas that Crown Heights community leaders could implement to strengthen tznius in a way that resonates with today’s young girls. Each idea is rooted in the Rebbe’s emphasis on tznius, but tailored to modern realities:

1. Role Models & Mentorship Circles:

Young girls are most influenced by peers and slightly older role models. Create small mentorship circles where seminary girls or young married women meet regularly with 6-8th graders & high-school girls. These groups should be fun and safe spaces to talk about real struggles, answer questions honestly, and model tznius as confidence, not restriction.

2. Tznius Fashion Initiative:

One of the biggest complaints today is “nothing nice/tznius is in stores.” Partner with frum designers and local boutiques to create affordable, stylish, tzniusdik lines. Run community fashion shows highlighting creativity and beauty in modest clothing. Show that tznius doesn’t mean being “out of style,” it means having a higher style.

3. Positive Messaging Campaign:

Instead of lecturing “don’t, don’t, don’t,” launch a campaign celebrating girls who live with penimius and dignity. Highlight stories of young women who proudly keep tznius and the impact it has on friends, shlichus, and Kiddush Hashem. Flip the narrative.

4. Community Workshops for Mothers & Teachers:

Mothers and educators are the front line. Offer workshops that reframe tznius not as “rules about clothing,” but as an entire worldview: dignity, self-respect, being a bas melech. Give parents the language and confidence to talk to their daughters in uplifting ways, so the message is consistent at home and in school.

5. Annual Tznius Prize / Recognition Event:

Merkoz L’inyonei Chinuch & Tzivos Hashem should create a respected community award — for example, a yearly Bas Melech Tiferes Award — recognizing young women who exemplify modesty in dress, speech, and character. The prize should be something extremely valuable, like an international trip or free scholarship to seminary or very expensive piece of jewelry. Instead of criticism, offer honor, spotlight, and pride. Girls should see that tznius is something celebrated and admired, not something to “get away with.”

6. Building a Bigger Program (Many Winners, Not Just One):

Tzivos Hashem should create a Tznius contest structured it as tiers of recognition:

• Tzivos Hashem “Bas Melech” Ranks:
Create a point-based system, similar to Tzivos Hashem army ranks. Girls earn points for achievements — dressing with dignity, inspiring peers, learning sources about tznius, submitting reflections, etc.
• Monthly Spotlights:
Each month, spotlight several “Bas Melech Ambassadors” in schools, camps, and community events. Give certificates, small prizes, public acknowledgment.
• Annual Grand Recognition Event:
At year’s end, hold a beautiful Melaveh Malka or banquet where all participants are honored, but the top winners (the highest rank, most points, or most influential ambassadors) get the major prize (trip, scholarship, etc.). Other participants get other really great prizes and plaques.
• Ongoing Community Platform
Create a dedicated “Bas Melech” column in newsletters etc where girls are featured, quotes are shared, and role models are celebrated.

I laughed out loud when I read the comment that “tznius” is a “trigger” word some. When people hear the word tznius, they think “hemlines and sleeves.” But the Rebbe taught that tznius is much bigger. It’s about how a Yid presents themselves to the world — not to scream for attention, not to follow every passing fashion, but to live with the steady dignity of someone who carries Hashem’s name on their shoulders. Kol kevudah bas melech penimah — the true glory of a Jewish woman shines from within.

The Rebbe said openly: tznius is our protection. In a world where threats surround us, this mitzvah is our spiritual Iron Dome. When Jewish women and girls strengthen in modesty, the Shechinah dwells among us and brings safety to the entire nation. What greater responsibility — and what greater privilege — could there be?

The Rebbe also promised something breathtaking: every step forward in tznius hastens Moshiach. Imagine — an extra button closed, a skirt chosen with care, a daughter inspired to dress proudly as a bas Yisroel — each of these is cosmic, each one tips the scales of history. If there is one area where our actions literally change the destiny of Klal Yisroel, it is here.

Why is this issue the #1 issue of today? Because tznius is under attack from every direction. The culture around us worships the superficial, celebrates exposure, and mocks holiness. That is why the Rebbe cried out that tznius must be our top priority. It is the line in the sand. If we hold strong here, we hold strong everywhere.

Tznius is not a burden — it’s a crown. It’s not about rules — it’s about identity. And it’s not about the past — it’s about the future. In Lubavitch today, tznius is issue number one because it is the test Hashem chose for our generation, and it is the key to bringing the Rebbe’s dream of Geulah to reality.

The choice is ours: will we let the world tell us how to live, or will we live as who we really are — children of Hashem, wearing His royalty with pride?

Like yosef I too can be misgaber

just curious how do you know those people who aren’t dressed modestly aren’t just like unaffiliated jews who weren’t ever taught the Torah and have never heard of tzinius? or goyim who look like jews?

So, you are saying that if the wife, Chas Veshalom, was not careful with Kashrus in her kitchen, or Shemiras Shabbos in her home, it is her “responsibility for her own behavior”??!!

Seriously?

YES!! Tznius is a “family” issue, that affects the family and the home. NOT just 1 person.

The hava amina is that each person is responsible for their own behavior.

BH

What was the hava amina that this is NOT, equally, almost always, the husband’s problem?

…but since a person ought to be saying or thinking words of Torah when walking in the street, as stated many times in Hayom Yom, they can’t do that where there’s טפח באשה!

The way we dress and behave also communicates about ourselves to the world.

There are different parts of a person. The more human, physical parts, and the more inner, noble dignified parts of a person. A persons heart and mind for example.

Dressing untznius, revealing what is meant be concealed, breaking the boundaries of Halacha, is a disgrace to a person as it draws attention to the more physical aspects of a person and away from the inner, more noble aspects of a person.

In a way it’s communicating that the more noble parts of a person are not as important.

And are not worthy of attention . only when one dresses and act in a way opposite of tznius are they worthy of attention.

Which is a disgrace to their inner, real self. Because there is so much more to us than the physical aspects of our being.

Rebbetzin Oberlander, does this make sense?

That is part of the Rebbe’s note to Nshei Chabad of what to convey to the women.

“It is worth emphasizing, appropriately, that women and girls, whose attire is in an untzniusdik fashion, thereby call attention to themselves, and are disgraced, by proclaiming that they possess no intrinsic values to acquire attention to be evaluated, only in a manner which is contrary to the behavior of Tznius.”

Would the writer be able to please explain?

Hashem Yerachem. May Hashem help us very soon.